Volkswagen's Jetta wants to become a new independent brand in China – -Nigerian

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Volkswagen Jetta China brand

With the new Jetta brand Volkswagen wants to exploit the market potential in China even better. In many cities with millions of people outside metropolitan areas such as Beijing or Shanghai, vehicle ownership is still very low, sometimes under 100 cars per 1,000 inhabitants. At the same time, members of a growing middle class are striving for individual mobility with their first own car. With the new brand JETTA, Volkswagen wants to appeal to these young Chinese customers in particular. The JETTA model series produced by FAW-Volkswagen in Chengdu includes a sedan and two SUVs. The sale should begin in the third quarter of this year.

JΓΌrgen Stackmann, Sales Director of the Volkswagen brand, says: "With JETTA, we are closing the gap between the established VW leading brand in the top volume segment and entry-level mobility, which accounts for around one third of the Chinese market and is mainly served by local brands. In this way, we will significantly increase our market coverage. "

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JETTA is based on the key elements of Volkswagen DNA: quality, safety, value and a clear design language. With the introduction of JETTA, the Volkswagen umbrella brand with its vehicles will be able to position itself even more clearly as a "Top of Volume" and further sharpen its profile. With this offer, which was specially tailored to the needs of the Chinese market and developed together with FAW-Volkswagen, Volkswagen is driving forward the further regionalization of the market.

Stackmann: "In China, the Jetta as a Volkswagen model plays an extremely valuable role for us. It has brought mobility to the masses, as once the beetle in Europe. The Jetta China, developed by Volkswagen and built in China, has placed China on four wheels. It is still one of Volkswagen's most popular models in China – a true icon. That's why, for the first time in Volkswagen's history, we turn a model into a brand and build our own model and brand family. "

In China, the Volkswagen brand delivered 3.11 million vehicles to customers last year. With a share of nearly 50 percent of worldwide deliveries, China is Volkswagen's largest single market. In 2018, Volkswagen also delivered the 30 millionth Volkswagen to a Chinese customer.

Since Volkswagen came to China more than 30 years ago, the brand has clearly established itself as number one. China is not only the largest automotive market in the world, but also at the forefront of the biggest change the automotive industry has ever seen. The country is the new powerhouse for electromobility, digitization, connectivity and autonomous driving.

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