Mercedes-Benz delivers more than 180,000 vehicles worldwide in January -Nigerian

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mercedes benz sales report january 2019

Mercedes-Benz delivered 180,539 vehicles to its customers worldwide in January (-6.7%). The second-best start to a sales year was impacted by major model changes in the high-volume SUV and compact car segments. In particular, the model change of the B-Class, CLA and GLE, each with a double-digit decline in sales, had a negative impact on global sales, despite the continuing high demand for vehicles with a star. From today's perspective, the company expects the model changes to affect deliveries in the first quarter. The full year is also likely to be impacted by exogenous challenges and geopolitical risks.

At the same time, Mercedes-Benz Cars assumes that the model offensive will lead to revenue growth in the second half of the year. The company with the three-point star therefore expects to slightly increase global sales overall and set a new record in 2019. France, Switzerland, Portugal, Denmark, Finland, the Czech Republic, South Korea, the United States, Canada and Brazil.

mercedes benz sales report january 2019

"With more than 180,000 vehicles delivered, Mercedes-Benz started the year 2019 with the second-best January of all time. The last month was below the strong value of the previous year. however, this was in line with our expectations due to major model changes. With the B-Class, the CLA and the GLE, we look forward to the new model generations that are very popular with our customers in the coming months and expect the model offensive in our high-volume segments to generate substantial sales momentum, "said Britta Seeger, Member of the Daimler Board of Management AG, responsible for Mercedes-Benz Cars Marketing and Sales. "2019 will be a challenging year for the entire industry. However, we expect to inspire our customers with new models, especially in the second half of the year, and are therefore aiming for a slight increase in sales and a new record for the full year.

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Mercedes-Benz sales by region and market

In Europe, Mercedes-Benz sold a total of 57,963 vehicles in January (-11.2%). In the core market of Germany 19,296 models were delivered with the star – a decrease of the paragraph by 11.9%. The new A-Class continues to enjoy great popularity among customers in Europe and Germany, which are experiencing double-digit growth at the beginning of the year.
In the Asia-Pacific region, 93,234 star vehicles were handed over to customers last month (-1.3%). In China, the largest sales market, 71,697 units were delivered to customers – the best start to the year so far (+ 4.8%). For the first time, more than 70,000 Mercedes-Benz cars were sold in China in a single month. The main drivers of this development were once again the long-wheelbase version of the C-Class and the E-Class sedan, which both posted double-digit growth.

In the NAFTA region, Mercedes-Benz sold a total of 26,068 vehicles in January (-11.5%). A total of 22,507 US customers were pleased to receive their new three-point star model last month (-11.1%). In particular, the C-Class sedan was very popular with customers in the US and led to an increase in sales over the previous year.

Mercedes-Benz heel after model

In January, the Mercedes-Benz SUVs were well below the high level of the previous year, with more than 60,000 units sold in the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class models (-15.9%). , Above all, the GLE model change had a dampening effect on sales.

The new C-Class sedan and station wagon started their best January in 2019. More than 36,000 customers received their new C-Class sedan or T-model last month, representing a 2.8% increase in global sales. The C-Class sedan was particularly popular in January, for example in Germany, the UK and China, with double-digit sales growth in each of these markets.

At the beginning of the big model year for the compact cars, 41,000 customers opted for an A or B class, a CLA, a CLA Shooting Brake or a GLA (-5.2%). Especially the model change of the B-Class and the CLA had an impact on the sales of the large-volume compact models. The new CLA was unveiled earlier this year at CES in Las Vegas. For the fifth month in a row, the new A-Class demonstrated the growth impetus that the new models provide for sale after their successful market launch: Worldwide shipments of the model increased by about 35% in January.

Clever

In January, 8,297 vehicles of the smart brand were sold (-10.1%). In Germany, sales of two- and four-door urban micro cars reached a new January record of around 8%. The smart models were also particularly popular in France, which led to strong double-digit sales growth.

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