Jetta becomes its own VW brand in China -Cars Automobiles

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Since the budget brand of Dacia was very successful at Renault, it was talked about the intention of VW to build a cheap brand.

This has not happened yet, although the VW group Skoda has recently commissioned with the leadership of the company Low-cost project called "India 2.0" in the most populous country in the world. ON similar movement seems to be taking place in China, where the FAW-Volkswagen joint venture is launching a new affordable brand called Jetta this year – after the popular economy sedan.

According to reports from Sina car and CarNewsChinaThe Jetta brand will be launched with three models: the Jetta VA3 (the current VW Jetta), the Jetta VS5 SUV based on the Seat Ateca and the Jetta VS7 SUV based on the Seat Tarraco,

The cars of the brand Jetta are allegedly provided with its own logo and are built by FAW-Volkswagen in a plant in Chengdu. Seat is not officially represented in China. The sale of Ateca and Tarraco under another brand in China does not affect the Spanish company.

The story behind the Jetta brand is interesting as it has been in preparation for quite a while. Originally, however, Volkswagen wanted to make it a budget brand Seat Ateca and Tarraco are not exactly cheap, the automaker has decided to market it as an affordable brand for young car buyers.

Young people are huge in China, and right now VW does not sell cars that make these customers attractive. This is where the Jetta brand comes in, or at least hopes VW.

However, there is a problem: the name is undoubtedly well-known in China, but the younger generation associates it with cheap cars taxi driver, The marketing machine from VW will have a lot of work to change this perception. Expect the Jetta brand to debut at the Shanghai Auto Show in April.

Note: VW Jetta with Chinese specification

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